During the 2004 electoral campaign in Quebec, candidate posters covered the province. It happened that each of the three party leaders was shown wearing a suit. Clothing brand henri vezina grabbed the opportunity to make use of the electoral posters by putting up their own posters showing the candidates other half.
Canada 2004 agency BOS.
The three posters were the subject of a newspaper campaign on three consecutive full pages. This is an exquisite corpse that has been used in a political stand.
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